The Hofmann Oktoberfest Beer Bratwurst is a limited-edition product made with a New York-created lager.

The operation will bring 150 new jobs to Rockingham County over the next four years.

Four in 10 shoppers say they want their local grocery stores to add more premium-quality products to their meat cases.

The meat alternative company said select stores around the US will have the item in stock.

The company also shared details of its ‘20 by 30 Challenge.’

Manufacturers of equipment for use in grocery meat departments are finding demand for their labor-saving products going up as many retailers struggle with finding enough employees.

The company has reduced its water usage by 44% since 2008.

The deal was valued at $932 million.