American foodies have shown their desire for clean labels, interesting and ethnic choices and an interesting product narrative through their purchasing habits and patterns. France’s dry cured Bayonne Ham carries all the attributes US consumers want in a versatile and well-established brand. Through Protected Geographical Indication (PGI) by the European Union, authenticity, regionality and only the use of clean, traditional ingredients and methods are guaranteed in every Bayonne Ham.
U.S. poultry farmers and marketers know that in the food world of today, transparency isn’t a marketing luxury. It’s a necessity. Consumers want to know where their fresh chicken and turkey products come from, how they were raised, and as much as possible about the people and processes behind them.