In the short term, grocery retailers will need to get creative to keep fresh meat sales strong under intense inflationary pressures. Longer-term, supermarkets need to make sure they keep their eyes fixed on the youngest consumers and their (very different) meat buying patterns.
What sets Open Range Beef apart from other providers is the level of traceability and control the company has by being both the rancher and packer, and the fact that its traceability efforts are not just about tracking movement.