Although consumers have been slowly transitioning to buying meats with terms such as “no hormones,” “no antibiotics,” “humanely raised” and other such claims, COVID really made people think about healthier products, and sales data indicates the natural category grew significantly during the pandemic.
More than ever before, shoppers are embracing case-ready meats as the norm for making meat purchases, and their trust and acceptance of the quality of case-ready offerings has dramatically risen.
The US Department of Agriculture’s Food Safety and Inspection Service (FSIS) is significantly ramping up its efforts to reduce Salmonella illnesses associated with poultry products.