When compared to other center of store categories, the meat department has historically been underserved in terms of insights that help inform better merchandising, promotions, and pricing decisions.
Recent shifts in consumer behavior largely due to the pandemic have cracked open a plethora of opportunities for processors and retailers as they continue to navigate this new normal.
Packaged fresh meat products in the supermarket have been on the rise for years. More of today’s convenience-obsessed consumers would rather grab a case-ready pack than wait for the butcher to weigh and pack it for them.