Most protein consumers are motivated by health and wellness, with 50% of respondents associating protein with “healthy diet” and 46% with “healthy lifestyle.”
Planterra is expanding its line of plant-based proteins to help consumers eat their best with its True Bite Plant-Based Chicken Cutlet, which the company says is the first plant-based chicken cutlet on the market.
It’s been many years since plant-based began to transform US retail grocery meat cases, but the category continues to evolve in new and interesting ways that promise even more growth.