If attendance growth at the Annual Meat Conference (AMC) is any indication, demand for meat and poultry products sold in grocery stores and other channels is strong indeed, said Julie Anna Potts, president and CEO of the Meat Institute.

2024 was “quite a year for the beef industry,” said Colin Woodall, CEO of the National Cattlemen’s Beef Association.

As Congress works to push out a new five-year Farm Bill, the Senate Committee on Agriculture, Nutrition and Forestry held a hearing where producer groups testified on the pressing issues facing animal agriculture.

Meat and poultry, in general, functions as a clean canvas for applying all types of flavors.

After an underperforming 2024, Hormel Foods Corp. is looking to rebound in 2025 through the growth of its value-added and premium brands.

What people are looking for is opportunities to use bacon in different ways. That’s where convenience and flavor come in as ways that inspire consumers to use bacon in new ways.

Verde Farms announced Kirstyn Lipson has been promoted to senior director of marketing and has joined the company’s executive leadership team.

In addition to the streamlined name, the brand’s refresh includes a new logo and updated packaging that aims to build further awareness and consumer engagement within the competitive meat snack market.

One notable trend the company is tracking closely is the shift towards more affordable cuts and larger tray sizes, particularly among price-conscious consumers.

The global poultry industry is expected to follow its strong growth momentum in 2024 with another year of 2.5% to 3% predicted global market growth in 2025, according to a new forecast from Rabobank.