Avocados from Mexico not only will be starring in another Super Bowl ad, they will also be sold at the stadium where the game is played.

Every morning, Lance Jungmeyer, president of the Nogales, Arizona-based Fresh Produce Association of the Americas, which represents growers and importers of Mexican fruits and vegetables, eats an assortment of fresh berries as part of his breakfast.

Eight people infected with the outbreak strain have been reported in three states.

Apeel Sciences, a pioneer in extending the shelf life of avocados and other fresh produce, has inked a deal to supply its avocados to European retailers.

Imports have always played a crucial role for retailers looking to keep their fresh produce sections well-stocked with a variety of fruits and vegetables year-round.

According to suppliers, the bell and hot pepper growing seasons have been good with favorable weather, and expectations are for steady supplies this year.

Chiquita Brands International is getting artistic with its latest banana sticker promotion.

California berry grower-shipper Bobalu Berries has hired Anthony Gallino as its first ever vice president of sales.

Envy apples are getting the Kardashian treatment.

At least 40 people in 16 states have reported illness.