Changing consumers’ shopping behavior can be tricky, but the pandemic has definitely changed where people purchase and access fresh produce, and produce companies that know how to leverage their strong brand identities in this changing world can reap huge benefits.   

The International Fresh Produce Association (IFPA) will hold its Retail Conference June 9-10 in Chicago.

The California avocado forecast for November 2021 through October 2022 is 306 million pounds, said Jan DeLyser, vice president of marketing for the Irvine-based California Avocado Commission.

The California Avocado Commission is extending its successful advertising campaign, “The best avocados have California in them."

 A new marketing campaign from Gills Onions highlights all of the details that go into growing great onions. 

 Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC), has been named the National Agri-Marketing Association’s (NAMA) Ag Association Leader of the Year for 2022.

Bananas will be in the health spotlight in April thanks to a new promotion from industry leader Dole Food Co.

 Food stylist Meg Quinn has created two seasonal charcuterie boards exclusively for the California Avocado Commission.

Bobalu Berry Farms has opened its first-ever office in the Watsonville/Salinas growing region.