Mobile phones provide a ready tool to help navigate the store, find deals, make payments, and redeem loyalty rewards, as well as get product information, nutrition facts and personalized offers, The Feedback Group said.

According to the Hass Avocado Board, avocado sales from the Q2 holidays combined reached 154.6 million units, generating $191.6 million in sales. 

The Idaho Potato Commission brought its Big Idaho Potato Truck, and Shuman Farms rolled out its Giant Sweet Onion to Georgia Southern’s Paulson Stadium for a Rooted Rivalry.

In July, Superfresh Growers partnered with Team Nosh, a group of social media content creators, on an educational campaign about cherries.

The company is launching its new marketing campaign for the season, ‘Always a Good Play.'

Within the fresh mushroom category, Highline and other shippers are seeing strong demand for organic.

The campaign is targeting six US cities — Atlanta, Boston, Dallas, Denver, Detroit, and Philadelphia.

Having great products is of course crucial, but staying on the cutting edge of the latest marketing and merchandising trends is also key.

A sport named for a vegetable has an official fruit.

When it comes to trends in back-to-school, convenience snacks and pre-packaged on-the-go items continue to rank high for families.