With many foods, consumers don’t have a choice between buying something packaged or unpackaged. With fresh fruits and vegetables they do, and the vast majority like to choose their own from bulk bins and displays either all the time or at least some of time.
People choose to go to a traditional grocery store over a club store, supercenter, discount store or other alternative channel for a number of reasons.
New berry products from greenhouse grower-shipper Mastronardi Produce, which markets under the Sunset label, won the Best Overall Product Promo award at the Produce Marketing Association’s Fresh Summit show.
Packaging plays a “huge role” when a producer makes the decision to begin selling it retail, says Andrew Abendshein, president of Houston-based Acre in a Box, a grower of hydroponic lettuce.
When most people think of the grocery store produce department, they likely picture consumers sniffing and squeezing (maybe tasting) individual fruits and vegetables before putting them in their baskets.