In recent years, marketers have brought the power of branding usually associated with CPG goods into the fresh produce department.

AFC demonstrated its paper's ability to extend the shelf life of potatoes and carrots beyond the current plastic solutions by up to two weeks.

Sand Candy sources its sweet potatoes from muiltiple regions, ensuring year-round coverage for its retail partners.

Part of the fresh mushroom industry’s brand power is its unique role in the “healthy” space.

The organic market increased 4% when compared to 2021 despite headwinds such as inflation, supply chain disruptions and a labor shortage.

As crucial as the holidays are to the fresh sweet potato industry, Bako Sweet and other shippers know that it’s just as important to keep sales strong year-round.

The limited space available for branding on produce stickers is a challenge for branding bulk fresh fruits and vegetables.

Avocados From Mexico strives for a fresh brand “with a CPG mentality.”

Nature’s Wild Berry is a Santa Monica company that grows, processes, markets and distributes Ledidi berries, also known as “miracle berries."

The snacks will be available in select stores across the United States, including Walmart, Publix and regional grocery stores.