Utilizing its technical services team, Coral Gables, Fla.-based Fresh Del Monte’s approach to banana merchandising has evolved at the ripening level, said Pablo Rivero, vice president of marketing.
Recent in-store banana merchandising efforts from Charlotte, N.C.-based Dole Food Co. include a partnership with The Walt Disney Company, Dole Healthy Heroes, Assemble!, said Bil Goldfield, the company’s director of corporate communications.
Wonderful Halos, the product that put Wonderful Citrus on the map, is getting a marketing boost this season with a targeted, multi-million-dollar campaign that includes social media, in-store POS displays and a collection of colorful stickers.
Recently, the company has been particularly excited about the expansion of Wonderful Seedless Lemons, with new plantings in various growing regions that will increase volumes and availability. Wonderful began shipping the fruit in 2019.
ORLANDO — Phoenix-based refrigerated salsa and dip specialist Fresh Cravings introduced three new salsas at the International Fresh Produce Association’s inaugural show Oct. 27-29.
ORLANDO — At the International Fresh Produce Association’s inaugural convention Oct. 27-29, Bakersfield, Calif.-based Bako Sweet introduced its first-ever fully recyclable sweet potato bag.
ORLANDO — At the International Fresh Produce Association’s inaugural show Oct. 27- 29, Eden Prairie, Minn.-based Robinson Fresh, a division of C.H. Robinson, introduced an avocado pack that holds four pieces of fruit, each at a different level of ripeness.