Los Angeles-based World Variety Produce, which ships under the Melissa’s label, plans to supplement its top-selling year-round melon, the Dominican Republic-sourced Charentais, with several other melons that are more season-specific, said Robert Schueller, the company’s director of media relations.
As summer kicks into high gear, retailers will look to tropicals and melons as a way to help their produce departments stand out. And technology and merchandising innovations from suppliers and industry organizations will make those efforts easier than ever.
Consumer demand has grown for watermelon, particularly fresh-cut, over the past year, said Stephanie Barlow, senior director of communications for the Winter Springs, Fla.-based National Watermelon Promotion Board (NWPB).
In its 20th year, the Hass Avocado Board (HAB) is putting a stronger emphasis on strategic promotion by expanding the role of Gina Widjaja, director of marketing and communications.
Grocery retailers looking to add value to their deli/prepared departments while simultaneously saving on labor and time should look no further than a recent central-kitchen innovation from fast-casual pioneer Saladworks.
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