The Cold Hardy Citrus Association (CHCA), a collaborative group of more than 75 growers, handlers, processors and allied businesses, with groves and packing facilities throughout the Florida Panhandle, Eastern Alabama and Southern Georgia, will debut its newly created regional brand—Sweet Valley Citrus—at the New York Produce Show on Dec. 15.
The U.S. Highbush Blueberry Council (USHBC) and North American Blueberry Council (NABC) have named Amanda Griffin vice president of engagement and education.
Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the United States, has named Jeff Huttererdirector of value-added sales and Christa Schuck sales representative.
Kiwifruit specialist Zespri will attend the New York Produce Show Dec. 13-16. It will be the company’s first appearance at a show since the beginning of the COVID pandemic.
Wenatchee, Wash.-based fruit grower-shipper Starr Ranch Growers has inked a deal with produce freshness specialist AgroFresh Solutions Inc. to use AgroFresh’s FreshCloud Quality Inspection to digitally integrate its quality inspection efforts.
The quality of the fresh produce is often the top reason consumers cite for choosing one grocery store over another. Retailers can capitalize on that by making sure the look, feel and useability of their produce departments stand out as much as the fruits and vegetables sold there.