Garcia will be responsible for coordinating between growers and packing houses, as well as building on the domestic citrus programs the company already has in place.

Throughout the campaign PBH will provide its followers with fruit- and veggie-centric activities and recipes anchored around new creative theme each week.

Organic fruits and vegetables out-performed conventional produce in the first three months of 2020. 

For the week ending on April 5, fresh produce sales were up 14.2%.

Hazel’s new technology uses grape sachets that release active, shelf life-enhancing vapors to slow food waste during transit and storage.

Over the past two years, SunGold kiwifruit has delivered 112%-dollar sales growth.

A warmer than usual winter will likely yield early harvests, but tree fruit growers are still waiting to see how the weather patterns hold.