Bobby and RC Jones, partners in Bobalu Berries, are the first clients of the new marketing firm SCJewell, Inc.

In support of this season’s California avocado crop, the California Avocado Commission (CAC) is launching an advertising and marketing campaign just ahead of harvest season.

Avocados from Mexico and Mission Foods are teaming up for a basketball-themed promotion. 

As retailers head into the early season berry period, suppliers are projecting good quality and supply of their crops for strawberries, blueberries, blackberries and raspberries.

California medjool date grower Joolies will roll out a new snack pack product at Expo West

FMI – the Food Industry Association released its Power of Produce 2020 study on Feb. 28

Bolthouse Farms is set to reveal a lineup of new beverages, flavors and line extensions of protein shakes, juices and dressings that help meet the company’s vision of Plants Powering People. 

Snacking is all the rage, as Americans find they just don’t want to take the time for three sit-down meals. At the same time, more and more consumers say they’re trying to eat more healthfully.

Chiquita bananas will be branded with new stickers across the globe in February and March.