Through the partnership, Sunfed will feature farmworkers on the labels of its products and promote farmworkers by helping them “achieve a dream,” according to SunFed.
Avocados From Mexico celebrated its 10th anniversary at IFPA ’23 in Anaheim, Calif., Oct. 19-21, with several new merchandising solutions, including Make it Better merchandisers, which encourage retailers to pair avocados with eggs, cheese, tortillas and other items to help “take tacos to the next level.”
CAC has been focusing on consolidating consumer advertising and public relations activities from two agencies to one and bringing some PR and communications activities in-house.