In-store signage, followed by digital coupons, the store app and loyalty programs are now more important than the paper circular, especially among younger shoppers.
On social media, the KiwiBrothers, who each have their own comedic personality, have made a name for themselves with their rendition of the ‘80s pop hit song, “Kids in America” by Kim Wilde.
The major benefits of the acquisition are an enhanced product portfolio for Big Picture Foods, a commitment to sustainability for the companies and a market expansion for Big Picture Foods, according to Atalanta.
Along with raising awareness through limited-edition in-store display bins and avocado bags, Avocados From Mexico is donating $100,000 to Susan G. Komen.
In the past, a product could simply be labeled “spicy,” but now consumers are interested in knowing what kind of pepper and spices are used, where the ingredients are grown, what cuisines they are used in, and what the flavor profile is like.