Having great products is of course crucial, but staying on the cutting edge of the latest marketing and merchandising trends is also key.

A sport named for a vegetable has an official fruit.

When it comes to trends in back-to-school, convenience snacks and pre-packaged on-the-go items continue to rank high for families.

The company’s new ‘Modern Roots’ campaign celebrates its century-long heritage growing carrots in North America with a modern, vibrant design, the company said.

The National Mango Board is preparing to take a mobile mango food truck on a ‘Joy Ride’ tour across four United States cities.

The convenience of Bolthouse Fresh’s snack products, combined with their health benefits, makes them an attractive option for busy families.

Supplies are expected to be so good this year, Wonderful will, for the first time ever, have point-of-sale materials, centered around an image of a child reaching for a mandarin, at retail.

Lipman Family Farms has acquired Jones & Church Farms to increase its production capacity and expand its fresh produce availability.

For two weeks, Gelson’s stores will host instore promotions of Zespri Kiwifruit for a Brighter Bites fundraiser.

One branding challenge many marketers of fresh produce have is the limited space in which to get their messages across.