The Commission focuses on fostering grower viability by building demand for California avocados at a price premium and increasing the fruit’s perceived value, preference and loyalty.
Even before COVID, snacking was on a steady upward trajectory, and healthy snacks — like fresh fruits and vegetables — were faring particularly well, a trend that should continue throughout 2021.
Retailers and their supplier partners continue to see strong demand for organic fresh fruits and vegetables — and the pandemic has stoked even more interest in the category.