Avocados continue to excel as a top fruit drawing customers into produce departments coast to coast. And although the California crop was greatly reduced this season due to extreme heat and wildfires, the industry remains optimistic that there will be plenty available to spread on toast and liven up parties in guacamole dishes.

In the U.S. fresh pear industry, pre-ripened — or “conditioned” — fruit is critical to consumer acceptance.

Few things turn off a fresh produce consumer more than biting into a piece of fruit before it’s ready to eat. To ensure that the buyer of that banana, avocado, pear or mango becomes a repeat purchaser — even a loyal customer — shippers continue to refine their ripening capabilities and to work with their retail partners on selling fruit when it’s at its peak.

Retail prices for beef, pork, seafood and vegetables are all higher than last year at the same time, but poultry prices are lower.

Exhibitors at the United Fresh Produce Association’s annual meeting highlighted innovation trends.

The company’s SmartFresh technology has taken over 8 million tons of carbon dioxide out of the apple supply chain.

Broccoli is Americans’ favorite vegetable, according to a company that should know.

The Little Potato Company has launched a summer grilling promotion.

Information on gene editing collected through the partnership will be made available to the public.

Avocados From Mexico (AFM) has developed a first-of-its kind educational campaign for its retail and importer partners and for consumers.