As retailers anticipate the peak of the apple seasons, they should remember that when promoted properly, these popular commodities can drive seasonal sales.

Memorial Day weekend is one of the strongest periods of the year for avocado consumption, ranking among the top four seasonal sales events, and the California Avocado Commission has a full set of merchandising initiatives on tap for retailers this year.

Tomato prices could rise substantially following a U.S. government trade policy change.

The 2019 cherry crop in California will start later than it did in 2018 but it has the potential to break volume records. The late start means retailers must plan for California cherry promotions in late May and throughout June, according to an analysis from Stemilt Growers.

Stemilt Growers has been recognized as a Produce for Better Health Foundation Role Model for the 11^th straight year.

California-based berry grower-shipper California Giant is field-testing prototype cardboard clamshell containers for fresh strawberries.

Chiquita Brands will be featured on Season Two of the Science Channel show “Tomorrow’s World Today.”

The use of a variety of influencers who share with their followers the benefits of avocados and messaging about California avocados is among the marketing tools the California Avocado Commission is using to mark the launch of California avocado season.

Supplier receives Produce Innovation Award.

Fresh Cravings, whose fresh salsas are sold in grocery produce departments, has joined forces with actress Eva Longoria for its latest product.