More grocers and suppliers are tapping into the potential of RNMs, digital advertising platforms that are created for retailers to sell their first-party shopper data and/or the ad space on their website or mobile applications.
The new toppings “break away from the ordinary, elevating our kits to a league of their own with more of what everyone really loves,” said Tal Shoshan, FiveStar’s CEO.
A recent Sunkist-commissioned study revealed that when consumers were asked what advertisements incentivized them to buy citrus, recipe inspiration, and utilization tips were at the top of their lists.
As part of the partnership, Teigen visited Wonderful Citrus’s seedless lemon orchards in Somis, Calif., to tour the property and learn about the origins of Wonderful Seedless Lemons.
Walmart customers who purchased certain sold-by-weight meat, poultry, pork and seafood products as well as certain organic oranges, grapefruit, tangerines and navel oranges allegedly paid more than the lowest in-store advertised price for those products.
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