After taste, other factors such as high protein, low sugar and environmentally friendly are becoming increasingly important.

A successful relationship with a co-manufacturer is critical to many emerging brands growing their business.

Donuts are a darling of the baked goods category, especially in recent years, enjoying steady growth while outpacing many other sweet goods.

“Many people in the industry are now watching to see what happens with the drilled hot dog’s introduction in the world’s biggest hot dog market, the USA,” said Markus Brantner, president and chief executive officer of Bertschi Bakery.

“Consumers are looking to enjoy restaurant-like experiences at home at a lower cost versus dining out,” said Melissa Altobelli, principal of client insights, dairy and bakery vertical, Circana.

Rubicon Bakers said it is committed to transforming its local community and redefining how the baking industry operates.

At BakingTech 2024, Catherine Hogan, senior category marketing manager, IFF, detailed the biggest trends driving consumers’ baking and snack purchases.

The American Society of Baking’s annual BakingTech conference has undergone an evolution, incorporating more engaging formats to cover the latest, most pressing issues for bakers.

In the perimeter, double/triple chocolate, peanut butter, confetti/rainbow and lemon are the fastest-growing dessert flavors, according to data from Circana.

A global Corbion survey found a loss of trust in large food manufacturers, especially among North American respondents.