Brands such as St Pierre are delivering a first-class experience for shoppers, which in-turn drives category growth for retailers. Read why it’s premium brands delivering growth for in-store bakery.
St Pierre finds that those consumers who upgrade to a quality bread product from St Pierre often go on to spend more on quality meats and cheeses, too.
Following Grupo Bimbo’s acquisition of St Pierre Groupe, St Pierre has restructured its leadership team and appointed David Wagstaff to managing director.