Offering quality brioche as an upgrade is the perfect way to increase basket spend because it also drives incremental sales in other areas of the store, St Pierre said.

St Pierre’s displays aim to create memorable merchandising experiences for their customers and the shoppers they cater to.

Brioche as a category has grown by $98 million compared to this time last year and branded offerings are outpacing private label growth in the sector, according to Nielsen, US Foods, January 2023.

As US shoppers battle inflation, value for money is paramount. Neil Pittman, St Pierre Bakery, talks about why challenges create opportunity.