In FMI's “Power of Private Brands 2023” report, 53% of consumers said private label offerings are very or extremely important in determining where they shop.
Private label offerings are continuing to benefit from increased adoption during the pandemic and higher grocery prices, according to recent data from FMI - The Food Industry Association.
For close to 20 years, AFN has mostly worked behind the scenes, providing product for top shippers and retailers that is packed under private-label and other banners.