How to get the most out of social media marketing 04.02.2024 By John Unrein New research has revealed the most engaging social media sites, with YouTube coming out on top. Read More
What's cooking with Gen Z: 4 marketing tips from a fellow Gen Zer 03.21.2024 By Hayley Hyer Gen Z cooking is all about taking short cuts, and sometimes it doesn’t mean cooking at all.Read More
Mediterranean diet remains No. 1 in the US 01.04.2024 By Jeff Gelski The diet was praised for its focus on overall quality, instead of a single nutrient or food group, and on daily consumption of fruits, vegetables, whole grains, beans, nuts, legumes, olive oil, herbs and spices. Read More
Dole hosts competition to become a content ambassador 12.21.2023 By Hayley Hyer Dole is promoting at-home innovation through its #DoleWhipLife 2024 Dole Creators of the Year campaign. Read More
Research finds 44% of consumers prefer simplicity in desserts 12.13.2023 By John Unrein Consumers indicated that simple does not mean basic or boring, but rather reliable and trusted, perhaps with an occasional twist for interest. Read More
Satirical #CancelPizza campaign highlights the safety of MSG 09.13.2023 By Hayley Hyer The Ajinomoto Group addressed misinformation about MSG with a viral #CancelPizza TikTok campaign.Read More
Sunkist uses TikTok to connect with younger consumers 07.20.2023 By Hayley Hyer On TikTok, Sunkist and its creative partners share recipes featuring Sunkist citrus fruits. Read More
Social media trends influence Italian specialty meat sales 06.25.2023 By Andy Nelson The snacking surge, especially among younger consumers, has been a boon for Veroni and other suppliers of premium Italian meats.Read More
California Avocado Commission estimates volume of 257 million pounds 04.28.2023 By Hayley Hyer CAC shares the details of its marketing plans for the 2023 California avocado season.Read More
Kroger creates TikToks to capture Gen Z audience 04.19.2023 By Hayley Hyer The Kroger Co. has been getting creative with its social media marketing, tapping into viral trends to make ads that do not look like ads. Read More