Today’s consumers are looking for more variety with 48% saying they are interested in trying new bacon items, according to Mintel.

For 2024, as the availability of bacon rose and pricing leveled off to what consumers are willing to pay, retailers have begun promoting it and consumers are responding by purchasing bacon at or above prior levels.

Cross-merchandising bacon with other proteins and providing shoppers with meal ideas are guaranteed value-add favorites.

New thicknesses and flavor profiles have been making their way to bacon in recent years.

Coleman Natural Foods announced that Patricia Wong Bridges will serve as the new senior director of marketing and communications. 

Winners were selected based on product functionality, value, and innovation that families can trust.