Brands such as St Pierre are delivering a first-class experience for shoppers, which in-turn drives category growth for retailers. Read why it’s premium brands delivering growth for in-store bakery.

The fruit-inspired assortment includes a flavor selection of Fig with Poppy Seeds, Coconut, Mango, Pistachio, Chocolate Caramel, and Raspberry.

The new brioche is pre-sliced and available in slider buns plus 4-inch split-top buns.

Brioche as a category has grown by $98 million compared to this time last year and branded offerings are outpacing private label growth in the sector, according to Nielsen, US Foods, January 2023.

OddFellows has teamed up with St Pierre Bakery to offer complimentary ice cream sandwiches using St Pierre’s Brioche Waffles.

The leading brioche brand is celebrating National Brioche Day on May 14.

St Pierre finds that those consumers who upgrade to a quality bread product from St Pierre often go on to spend more on quality meats and cheeses, too.

Inspired by the rich French history of Brioche bread, the brand is gifting one lucky fan a trip to Paris via a national sweepstakes.

St Pierre Bakery has announced new, branded distribution with Walmart for three of its core product lines.

St Pierre returns to EXPO West this March, will help drives sales with National Brioche Day in May and is back at IDDBA in June. Find out how America’s favorite brioche brand can help you.