Salmon has among the highest household penetration of all seafood categories, making it a great fish to promote “because it simply draws more eyes than a more specialty variety,” said Anne-Marie Roerink, principal at 210 Analytics.

Salmon — still the top fresh seafood seller — remains price competitive with other premium proteins.

The company recently acquired Current Foods, an alternative protein startup that makes plant-based sushi-grade tuna and salmon.

Crab promotions have also been a winning proposition for many retailers this year.

The demand for shrimp has cooled and will take some time to rebound while salmon demand remains robust.

IRI reported 35% of shoppers encountered out-of-stocks on planned purchases during their last trip to the grocery.

After a strong showing in 2022 — salmon was the lone fresh seafood species to increase in sales over the past few months — sales are expected to continue to grow this year.

The record inflation in fresh seafood and across the grocery store this year has led to some innovation promotions and “value” merchandising in the fresh seafood department.  

Throughout July, more than 3,200 retailers have been promoting the Bristol Bay Seafood Association’s Bristol Bay Sockeye Salmon.