Companies selected to compete will pitch at the event, which provides startups with mentorship from Tyson Foods executives, potential pilot and testing programs, commercial partnerships and recognition through press and media.
Through its PearlRock Partners venture, Kroger is collaborating with MidOcean Partners to form MPearlRock, a firm that will help scale emerging brands.
The startup's founders partnered with a pediatric nutritionist to develop the concept three years ago after noting a gap in the children’s snacking segment for “fresh and clean” options.
The five participants in the program will receive education, mentorship and networking opportunities during the 12-week track, held in New York through December.
Sippin Snax launched six years ago for breweries and wineries. As the pandemic instantly shuttered such establishments, the business was repositioned for grocery store sales.
Ahead of SNAXPO 2023, SNAC International will host a webinar helping startup snack brands promote themselves and build connections within the industry.