Health has been one of the main drivers of demand for fresh meal kits at retail, said Tony Phi Dang, executive chef at Southern California retailer Gelson’s.
The company is expanding its distribution of dairy products imported from Ireland
to include more US retailers both in-store and online, including Amazon Fresh.
"Video commerce is all about breaking down the traditional barriers between in-store and online customer experiences, and we are always exploring new, creative ways to cultivate that holistic experience," said Jason Holland, president of Firework.