More grocery meat departments are turning to sous vide for the category’s combination of freshness and convenience, and sous vide suppliers are meeting the demand with new and innovative products.
Oakwood, Ga.-based Wayne-Sanderson Farms reports similar strong demand for its grocery sous vide products, said Beau Batchelor, the shipper’s corporate research chef for product development.
Sterling, Va.-based sous vide category leader Cuisine Solutions Inc. has received a $250 million investment from Bain Capital to accelerate its growth and global expansion.
Today’s consumers increasingly demand convenient, easy-to-prepare fresh food options — but they’re not willing to sacrifice quality. That may explain the huge growth in sous vide products, which have no trouble meeting both of those needs.