Comfort foods are trending in 2024, and in addition to the type of food, many consumers have comfort brands they turn to when they need a mood boost.

The hashtag #SoupTok has 717.6 million views on TikTok.

Supermarket delis do not have to just stick to the traditional seasonal promotions centered around national holidays.

During the 2022 holiday season, Dole wanted to cater specifically to vegan consumers, acknowledging that it can be a challenge to find fulfilling plant-based meals.