Utilizing its technical services team, Coral Gables, Fla.-based Fresh Del Monte’s approach to banana merchandising has evolved at the ripening level, said Pablo Rivero, vice president of marketing.
Recent in-store banana merchandising efforts from Charlotte, N.C.-based Dole Food Co. include a partnership with The Walt Disney Company, Dole Healthy Heroes, Assemble!, said Bil Goldfield, the company’s director of corporate communications.