The new variety comes in two varieties — apple cinnamon and chocolate — and contains less sugar compared to other options on the market, according to the company.

In perimeter bakery, full-size muffins account for 81% of dollar growth in both dollars and units, according to IRI International.

Barry Callebaut’s Top 6 Trends to Watch in Bakery predicted new twists on nostalgic flavors such as birthday cake, s’mores, cookie dough and cookies and cream.

The parallel trend of delicious and better-for-you offerings allows consumers to feel like they can enjoy a guilt-free treat without sacrificing indulgent flavor.

In perimeter bakery, full-size muffins account for 81% of dollar growth in both dollars and units, according to IRI.