In a survey, 29% said taking weight-loss drugs would increase the money they spent on food while 35% said it would decrease the money they spent on food.

“Grocery retailers’ goal should be to make their customers feel good about their purchases as well as being more informed on the supply,” said Jason Resner, president at consultancy DNR Sales & Marketing Strategy Advisors.

Just saying that your meats are “natural” doesn’t cut it anymore, Niman Ranch said. Shoppers are looking for better-for-you claims related to health, animal welfare, sustainability, labor/farmer treatment and more.