Bimbo Bakeries USA noted progress in 2024 in the three pillars of its “Our purpose — nourishing a better world” program: baked for you, baked for life and baked for nature.
“Grocery retailers’ goal should be to make their customers feel good about their purchases as well as being more informed on the supply,” said Jason Resner, president at consultancy DNR Sales & Marketing Strategy Advisors.
Just saying that your meats are “natural” doesn’t cut it anymore, Niman Ranch said. Shoppers are looking for better-for-you claims related to health, animal welfare, sustainability, labor/farmer treatment and more.