LOS ANGELES — Wonderful Pistachios has launched its first limited-time seasonal No Shells product with a new Sweet Cinnamon flavor.

The company said the pistachios taste like a cinnamon roll with a crunchy twist. Each serving contains six grams of protein.

“As consumers look for festive treats this holiday season, they can often feel guilty for overindulging,” said Diana Salsa, vice president of marketing for Wonderful Pistachios. “We are excited to offer a delicious, guilt-free snack that can double as a great stocking stuffer and is a sweet alternative to those indulgent holiday desserts!”  

The new flavor is available now through the end of 2024 in 5.5-ounce bags, which have a holiday-themed design featuring snowflakes and cinnamon sticks tied with a plaid ribbon.

With their order, retailers can also receive a custom Sweet Cinnamon-themed 72-count merchandising display with the option to add a festive balloon to attract more attention and drive impulse purchases.

Wonderful is also supporting the launch with a “dedicated digital campaign and content creator partnerships to increase awareness on social media, public relations activations, and retail-specific programs to drive purchases at the store-level.”