WENATCHEE, WASH. — ENVY Apples is getting ready to transition from imports to its fresh, domestic production for the holidays.

ENVY said its Washington supply sold out early last year and the brand has continued to see double-digit sales growth each year, so it is optimistic for the 2024 season.

This year, ENVY is expanding its organic product offering in addition to its conventional apples. The company said its organic shoppers rank high in buy rate, spend per trip and average basket spend metrics. The organic consumers show a preference for healthy options and are willing to spend more on quality, ENVY said.

ENVY is also partnering with Hallmark again this year with seasonal in-store displays, in-store samples, social media posts and holiday recipes. Recipes can be found here.

ENVY said its apples are grown in North America and marketed and distributed by CMI Orchards, Oppy and Rainer Fruit Company.

“With the support of our retail partners and the ever-growing community of ENVY apple fans, we are looking forward to another remarkable season, delivering top-tier quality and flavor,” ENVY said.