Rich’s conducted a proprietary shopper segmentation study in 2022 to identify the types of shoppers who provide the greatest opportunity for future fresh bakery growth and success.
Café Valley Bakery, a producer and distributor of baked foods to in-store bakery and foodservice customers, has acquired the assets of Freed’s Bakery, a Manchester, NH-based maker of iced mini cupcakes.
In its inaugural Power of In-Store Bakery 2022 report, FMI – The Food Industry Association found that 95% of all shoppers eat in-store bakery items occasionally and 63% of consumers eat bakery products weekly.
Fresh bakery sales are thriving in today’s “new normal,” ranking in the top three departments storewide as shoppers seek to elevate more frequent at-home meals and enjoy affordable indulgences in the face of economic uncertainty.