Mr. Wheeler, who has spent 35 years at Flowers, will step down from his current role at the end of August and will serve until Dec. 31 as a senior adviser.
A growing number of consumers are holding retailers responsible by voting with their dollars for what choices they offer shoppers, especially in the meat case.
Sippin Snax launched six years ago for breweries and wineries. As the pandemic instantly shuttered such establishments, the business was repositioned for grocery store sales.