In the US Retail channel, the company’s largest, the volume of product sold plummeted 34% to 10.5 million lbs, down from 16.1 million lbs the year before.
The Better Hawaiian Roll launch comes on the heels of the company’s June portfolio addition of The Better Bun line, which features high protein, low-carb bun varieties.
Giorgio Fresh and its partners aim to create visually appealing displays, position mushrooms effectively, maintain high quality, educate retail staff and consumers, and execute promotional campaigns.