Demand for fresh chicken sold in grocery stores is steady and looking more like pre-Covid demand, but inflation is still very much on producers’ and retailers’ minds, industry experts say.
Cargill’s North American Protein business released its annual Protein Profile, which provides insights into consumer preferences and meat and poultry purchasing habits.
In their search for value, consumers continue to buy more thighs and drumsticks, according to Tom Super, spokesperson for the National Chicken Council.
For 2024, as the availability of bacon rose and pricing leveled off to what consumers are willing to pay, retailers have begun promoting it and consumers are responding by purchasing bacon at or above prior levels.