For a fruit as well-known as the banana is, it’s crucial for individual brands to market aggressively to differentiate themselves from their competitors.
BrightFarms, a greenhouse vegetable grower that specializes in supplying grocery retailers in major cities, has hired a new chief financial officer to help handle the company’s rapid expansion.
In a move to grow Canadian sales, Vancouver, British Columbia-based Oppy has promoted David Wazny to sales manager of the team based in the company’s Vancouver headquarters and Colbert Rahal to a newly created role of sales manager of eastern Canada.
The U.S. has withdrawn from an agreement with Mexico on tomatoes, a decision that will open the door to investigations that Mexico dumped fresh-market tomatoes in U.S. markets at below-market prices.