MIAMI — Continental Fresh will be featuring its Water for All awareness campaign at Booth #241 at the Southeast Produce Council (SEPC)’s Southern Exposure March 7-9 in Tampa, Fla.
The grower, shipper and importer of fresh fruits and vegetables from Latin America will showcase mangoes with Water For All branding at the show.
“SEPC Southern Exposure in Tampa is taking place in our home state, which allows us to bring our team in force to engage with attendees during the show,” said Albert Perez, founder and CEO of Continental Fresh, and Chairman of the National Mango Board.
According to Continental Fresh, a portion of the proceeds from each box of Water For All mangoes sold is donated to BLUE Missions, a non-profit organization that connects families in Latin America to clean, fresh water through clean water and sanitation projects.
This goes campaign goes along with the company’s PLU for Purpose campaign.
“Passionate about people, produce and making a difference, we believe that the future is in the hands of those that can find a purpose other than just adding to the bottom line,” Perez said. “Profit and purpose can be equal drivers of success.”
Continental Fresh cited three key data points from consumer research:
- 92% of consumers want to buy a product that supports a cause. (Source: Procurement Tactics)
- 94% of people said they would be highly likely to recommend a brand they were emotionally engaged with. (Source: SmallBizGenius)
- 70% of emotionally engaged consumers spend up to two times or more on brands they're loyal to. (Source: Forbes)
“Our goal for exhibiting at Southern Exposure is to showcase the benefits of partnering with us through our Water For All branded mango program,” Perez said.
