The company released a series of video ads that highlight the bold, unique flavor of blue cheese with a group of zany characters in a cave, representing where the cheese is aged.
Beyond e-commerce and Murray’s New York storefronts, the company’s new visual brand is making its way to the grocery retail stores that have Murray’s shops as well.
While demand for international cuisines and specialty foods trends upward in the United States, cheese importers are making moves to increase their presence.